About me

I write persuasive and profitable copy that sounds just like you.

Copywriting is a mix of art and science, and that sweet spot is truly my zone of genius.

I work with online businesses, primarily in the coaching and therapy spaces, and create conversion-focused copy for online funnels.

The work I do is focused on maximising profits from existing offers.

I’ve trained under conversion copywriters such as Mike Shreeve and Joanne Wiebe – and this informs the approach I take which is research-led and data-driven.

I’ve also trained under Abbey Woodcock and Justin Blackman – and this work has taught me how to stay ‘on-brand’ with voice and tone.

It’s a powerful mix that I’m not sure many other copywriters are tapping into.

Cathy delivers not only copy that reads like it was me who wrote it, but most importantly, Cathy’s copy converts very well and that what we all want, right? 

-Lenka Lutonska, Mindset & Business Coach

You Can Hire Me To Write…






Hey! I’m Cathy…it’s really lovely to meet you 👋

I’ve been working in the online space for about eight years now.

I spent five of those years building websites. I’ve also built and launched a number of my own online courses.

It took me a while to realise, but the thread that connected the parts of my work that I enjoyed the most was writing copy.

So these days, copywriting is my ‘thing’.

But I’ve got a TONNE of online marketing experience to draw upon, so you’re getting way more than *just* a copywriter with me.

Some results I’ve gotten for my clients:

  • I’ve written sales pages that increased conversions by 400%. 
  • I’ve written Facebook ads that outperform the originals.
  • I’ve written emails that sell courses and social media posts that attract clients.

If you hire me to write your copy, you’ll be getting a potent mix of:

  • My innate ‘knack’ for writing (I’ve been at this since I won a writing prize when I was nine years old)
  • The investments I’ve made in learning the skills and science of conversion copywriting
  • ALL my experience in the online world, learning every nook and cranny of marketing, copy and sales…specifically for coaches in the online space

TheWebsite Copy Toolkit

For clients who want to write their own copy

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